SICREDI + SMURFS

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Overview

Overview

Overview

Overview

As Brazil's pioneering cooperative financial institution, Sicredi has long championed sustainable development and community empowerment. Despite their groundbreaking work implementing the UN Global Compact's 2030 Agenda across regions untouched by other financial institutions, Sicredi faced a critical challenge: how to communicate their commitment to the 17 Sustainable Development Goals (SDGs) in a way that would resonate with and inspire their audience.

As Brazil's pioneering cooperative financial institution, Sicredi has long championed sustainable development and community empowerment. Despite their groundbreaking work implementing the UN Global Compact's 2030 Agenda across regions untouched by other financial institutions, Sicredi faced a critical challenge: how to communicate their commitment to the 17 Sustainable Development Goals (SDGs) in a way that would resonate with and inspire their audience.

As Brazil's pioneering cooperative financial institution, Sicredi has long championed sustainable development and community empowerment. Despite their groundbreaking work implementing the UN Global Compact's 2030 Agenda across regions untouched by other financial institutions, Sicredi faced a critical challenge: how to communicate their commitment to the 17 Sustainable Development Goals (SDGs) in a way that would resonate with and inspire their audience.

As Brazil's pioneering cooperative financial institution, Sicredi has long championed sustainable development and community empowerment. Despite their groundbreaking work implementing the UN Global Compact's 2030 Agenda across regions untouched by other financial institutions, Sicredi faced a critical challenge: how to communicate their commitment to the 17 Sustainable Development Goals (SDGs) in a way that would resonate with and inspire their audience.

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Client

Client

Client

Client

Sicredi
Service

Service

Service

Service

Key Visual
Campaign Concept
Marketing Digital
Advertising
WebSeries (script & visual dev.)
Social Content

The Challenge

To transform complex sustainability initiatives into compelling storytelling, we created a strategic partnership between Sicredi and the Smurfs—iconic characters beloved for their community values and environmental messaging. This unexpected yet perfect collaboration became the centerpiece of a comprehensive 360° campaign designed to educate, engage, and inspire action.

The Solution

Our integrated approach delivered impact across multiple touchpoints: • Content Creation: Developed 17 custom videos (one for each SDG), totaling over 30 minutes of original animations and content that translated complex sustainability concepts into accessible stories • Retail Experience: Designed eye-catching point-of-sale materials that brought the campaign to life in Sicredi branches, creating immersive branded environments • Digital Ecosystem: Built a centralized information portal complemented by a strategic social media campaign that amplified key messages and drove engagement • Internal Activation: Produced targeted corporate events that energized employees and transformed them into authentic ambassadors for Sicredi's sustainability mission

The Result

The Result

The Result

The Sicredi-Smurfs partnership successfully transformed abstract sustainability goals into tangible, relatable content that resonated with diverse audiences. By leveraging the Smurfs' universal appeal, we helped Sicredi effectively communicate their leadership in areas where no other financial institution in Brazil operates, strengthening their position as the country's pioneer in cooperative, community-centered banking with a genuine commitment to sustainable development.

The Sicredi-Smurfs partnership successfully transformed abstract sustainability goals into tangible, relatable content that resonated with diverse audiences. By leveraging the Smurfs' universal appeal, we helped Sicredi effectively communicate their leadership in areas where no other financial institution in Brazil operates, strengthening their position as the country's pioneer in cooperative, community-centered banking with a genuine commitment to sustainable development.

The Sicredi-Smurfs partnership successfully transformed abstract sustainability goals into tangible, relatable content that resonated with diverse audiences. By leveraging the Smurfs' universal appeal, we helped Sicredi effectively communicate their leadership in areas where no other financial institution in Brazil operates, strengthening their position as the country's pioneer in cooperative, community-centered banking with a genuine commitment to sustainable development.

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