Overview
Overview
Overview
Overview
The Ei Nerd channel, created by Peter Jordan in 2013, boasts over 13 million followers and more than 6,000 videos. It is regarded as one of Brazil's largest pop culture portals, with the primary aim of demystifying the concept of being a "nerd." As fellow geeks, we were given the fun challenge of turning this vision into a brand guide that would be applied across all brand touchpoints, from video thumbnails to communication banners. Our design approach focused on creating a flexible identity that avoids repetition while ensuring consistency and unity. Recognizing the brand's significant presence and influence, we also identified an opportunity to expand the portfolio by developing a unique product line tailored for the licensing market.
The Ei Nerd channel, created by Peter Jordan in 2013, boasts over 13 million followers and more than 6,000 videos. It is regarded as one of Brazil's largest pop culture portals, with the primary aim of demystifying the concept of being a "nerd." As fellow geeks, we were given the fun challenge of turning this vision into a brand guide that would be applied across all brand touchpoints, from video thumbnails to communication banners. Our design approach focused on creating a flexible identity that avoids repetition while ensuring consistency and unity. Recognizing the brand's significant presence and influence, we also identified an opportunity to expand the portfolio by developing a unique product line tailored for the licensing market.
The Ei Nerd channel, created by Peter Jordan in 2013, boasts over 13 million followers and more than 6,000 videos. It is regarded as one of Brazil's largest pop culture portals, with the primary aim of demystifying the concept of being a "nerd." As fellow geeks, we were given the fun challenge of turning this vision into a brand guide that would be applied across all brand touchpoints, from video thumbnails to communication banners. Our design approach focused on creating a flexible identity that avoids repetition while ensuring consistency and unity. Recognizing the brand's significant presence and influence, we also identified an opportunity to expand the portfolio by developing a unique product line tailored for the licensing market.
The Ei Nerd channel, created by Peter Jordan in 2013, boasts over 13 million followers and more than 6,000 videos. It is regarded as one of Brazil's largest pop culture portals, with the primary aim of demystifying the concept of being a "nerd." As fellow geeks, we were given the fun challenge of turning this vision into a brand guide that would be applied across all brand touchpoints, from video thumbnails to communication banners. Our design approach focused on creating a flexible identity that avoids repetition while ensuring consistency and unity. Recognizing the brand's significant presence and influence, we also identified an opportunity to expand the portfolio by developing a unique product line tailored for the licensing market.
Client
Client
Client
Client
EiNerd
Service
Service
Service
Service
Branding
Style Guide
Communication Guide
Inspirational Products
Key Visual
Illustration
